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Spendee our first own iPhone app

On July 15th we launched our first own app called Spendee. Spendee is a completely new iPhone app for keeping an eye on your personal finances. You can download the app here.




Why we created Spendee?

There are many financial apps and maybe you have tried in the past many of them but you were disappointed by the complicated layout and ineffective analysis and tracking options. With Spendee you can throw away all those old­-fashioned financial apps and see where your money goes with ease. It’s so fast. Adding a new transaction takes only seconds, the intuitive user controls guarantee an easy­-to-­use experience, and the visual exploration of detailed statistics is presented in a manner that is both visually appealing and easy to interpret.

Spendee is divided into 5 main parts:

  1. Artificial Intelligence provides users with intelligent advice in order to better understand their finances. The app is always one step ahead of the user and helps them in everyday life
  2. Feed gives users a fast preview of their latest transactions, compliments and notifications
  3. New transaction adds a new transaction in less than 5 seconds
  4. Overview offers users the most detailed view of their spending habits displayed as both a concise, organized list and exciting infographics
  5. Settings provides users with customization abilities that can be tailored to their preferences


The main goal of Spendee is to help users to truly understand their expenses and income and give them the best options to change their bad spending habits. Built with the user in mind, the app provides both clear basic details about financial transactions and detailed statistics in nice infographics.

How was the development of Spendee?

The development of the app started in March 2013 when we created for a client a similar concept which at the end he decided to don’t continue with; but since we liked the idea a lot we decided to create the app for ourselves. After two months we launched the landing page and didn’t really expected such response as big as we had. During that month we got more than 20 000 subscribers that waited for the app and gave us their email address. We received hundreds of tweets, many awards in different graphic galleries and mainly a lot of positive feedback, and in the 15th of July we finally launched Spendee.

Screen Shot 2013-09-09 at 7.54.20 PM


How is Spendee doing so far?

The app was completely free the first three days after the launch. During these days it was downloaded by around 85 000 people. Right now the app has more than 150 000 downloads.

Map showing where are Spendee users:


Top 10 countries with Spendee users:



There were many articles and reviews, a few of them:

Spendee Tracks Your Expenses with a Gorgeous, Frictionless Interface

Spendee Is The iPhone Budgeting App That You’ll Actually Want To Use

Spendee Offers Easy Mobile Financial Tracking on iPhone

Spendee helps you keep track of finances with little effort

Spendee for iPhone not only helps you track your finances, but analyze them too!

Spendee is a Remarkably Good Expense Tracker for your iPhone

Spendee – Get A Handle On Your Money

Appstore tweeted about us on Twitter:


And a lot of feedback from our users. We were really surprised of how much response the app got and how much users helped us.

Our users are awesome, here’s an example:

We looked for help for localization of the app to different languages like Spanish, Russian, French, German and others, so we tweeted that we are looking for help. In a few hours many people wrote us and showed interest and after a few days users translated the whole app for free!

We are extremely grateful for all the help, feedback, ideas and help from our users. And we believe that they will like the new version and our new apps.

What are the next steps for Spendee ?

We finished update which will have a new icon, export data, customs categories, localization, 10 languages, sync with iCloud and we are preparing a next version for Android which should be ready at the end of October 2013. Please stay tuned.

Spendee is our first own app and right now we are preparing the next one which is called Taasky, and is a beautiful, simple and easy to use task manager. In the app we see a lot of potential and how we mentioned in our last article, our own apps are only one from the three main things that we want to focus on.

If you would ever need help with your mobile apps please do not doubt to contact us. You can write us to or directly to out Strategy & Partnership Chief: Miguel Estrada on his email

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