Buy-and-Sell Platform for Used Cars

Driverama wants to make selling and buying used cars a clean, transparent, fair process that can be done in less than an hour. Haggle-free and Hassle-free.

Featured in

4.4★Trustpilot Score

25K+Sold Cars

The need

From three hours and five people to 45 minutes and one

Driverama, part of Aures Holding, is a data-driven e-commerce platform for buying pre-owned cars in Western Europe with a mission to make selling and buying used cars a clean, transparent, fair process completed in less than an hour.

Driverama's primary objective included a significant reduction in the time spent on the car-buying process, traditionally involving 3-5 individuals and lasting about 3 hours. Their goal was to streamline the process to just 45 minutes with the involvement of a single worker. The entire car-buying procedure, including contract generation and risk management, was to be digitized and automated for enhanced efficiency.

Driverama app screens fanned out on petrol teal: a New arrival listing with a yellow car, the “Kein Stress beim Autoverkauf? Das ist fair!” promise, and the instant price range estimate of €8 580 to €10 580 — App — instant price range estimate

The Driverama mascot in a yellow suit and mirrored helmet on the phone at a desk with an open laptop — Driverama mascot on the phone

A tablet on petrol teal, seen at an angle, showing the Driverama web overview “We promise you” with a car photographed from above and six promise icons — best price, we buy almost any car, data-driven approach, 15-minute appraisal, easy booking; a car-interior photo card and a phone with the Driverama search sit at the edges — Web — “We promise you” overview

The challenge

A fair price in minutes, a car bought from the sofa

As part of the MVP development, there was a specific focus on auto-generating car pricing estimates. A user-friendly process to generate a price range estimate based on simple user input describing the car's condition. This streamlined approach allowed users to receive an online car estimate price within minutes. Users could then book a slot for a personal meeting and in-depth car inspection to finalize the offer.

Additionally, we started the challenging effort of creating and building a process for purchasing an automobile from the convenience of your home. Buy a car entirely online in a matter of minutes.

A phone on petrol teal with the Driverama app: a New arrival yellow car listing (Mercedes, 2014, petrol, FWD) with Search cars, Sell and Finance tabs and the “No fake promises” Trustpilot banner — App — new arrival car listing

Two Driverama app screens on yellow and teal: the “Kein Stress beim Autoverkauf? Das ist fair!” campaign screen with a yellow car, and the booking screen with “No fake promises. We treat you fair.” and Continue to booking appointment — “Kein Stress beim Autoverkauf” — app & campaign

The Cleevio solution

Workshops, prototypes, and an MVP live in Germany in nine months

We've conducted a series of workshops to dig precious industry knowledge out of our business partners. With all the knowledge gathered, we have put together a value proposition and designed business processes and IT infrastructure.

Before development, we started with the design of full-featured UI/UX prototypes. User testing of those prototypes allowed us to rapidly iterate on the design to deliver results that future users strive for.

After nine months of dedicated effort, we successfully launched the MVP in Germany! This milestone marks the beginning of Driverama's journey in building its inventory of cars, gearing up for the upcoming car-selling phase - and simultaneously embarking on the journey of building the brand. Driverama introduces Semir Gerkhan as the iconic face of the brand.

To ensure a top-notch omni-channel experience, Driverama launched its first branch, providing customers with the option to sell their cars in person. Recognizing that not everyone is comfortable with online car purchases, Driverama has been progressively expanding its branch network to cover nine locations across Germany.

Hands in yellow gloves and a sleeve pointing at printed charts and a bar graph on an orange workshop table, a laptop at the edge — Workshop — mapping the buying process

Two phones on petrol teal: the Driverama “Kein Stress beim Autoverkauf?” screen with a yellow car and the fair market price range €8 580 to €10 580 with Underpriced and Unrealistic markers — App — fair market price range

The Driverama mascot in a yellow racing suit and mirrored helmet reclining in a yellow armchair under a framed poster of a yellow car — Brand campaign — Driverama mascot

We needed a way to digitize our car buying and selling customer journey, and Cleevio had the answer. They delivered an amazing ecosystem with internal and customer-facing apps, as well as third-party integrations. It helped us reduce costs, streamline data flow, semi-automate customer acquisition and increase leasing penetration. Working with Cleevio as a partner was a great decision - their expertise and commitment were critical.

Stanislav GalikChairman of the Board, Driverama