How the New Box Office Transformation Accelerated Cinemax in Slovakia

Challenge

A Legacy System Holding Everything Back

Cinemax operates 14 branches across Slovakia. Each one had about four ticket desks, and all of them ran on the same outdated system from a former provider, originally built around the turn of the millennium.

During peak times, such as at the flagship Bory cinema in Bratislava, up to 900 tickets are sold daily. But the system was showing its age:

  • Identical-looking buttons performed different actions
  • Discounts often failed to apply correctly
  • Cashiers had to invent manual workarounds for everyday tasks
  • Each cinema managed movie info locally, often in Excel
  • There was no real-time syncing of sales, inventory, or pricing between branches

Cinemax needed a new platform that could unify all locations and simplify every part of the operation, without interrupting daily business. Cleevio focused on the essentials: a user-friendly interface and a solution designed to save time and money at every level of the business.

Tomáš S., product manager at Cleevio
Our solution

One modern POS for seamless ticketing, snack sales & scheduling

Everything your theatre needs in one system. Less manual work, fewer mistakes, happier teams and guests.

Unified ticket and snack sales

in one easy workflow

Shared movie database

instantly updated from headquarters

Drag-and-drop schedule planner

that cuts planning time by almost half

Single interface

for all concessions and discounts, with one-tap discount buttons

Real-time dashboards

showing every sale chain-wide

Two-way sync

with the old system so nothing is ever lost during the switch

Dark mode

for low light conditions

Step-by-step on-screen prompts

to train new cashiers as they work

14 branches56 cash desks now use one unified POS
Real timeSales data available chain-wide
900Tickets processed per day, split between online and in-person
Centralized platform for every branch

From Chaos to Streamlined Cinema Operations

A cinema chain with 14 branches struggled with separate systems for tickets and concessions, forcing managers to manually update film schedules and prices across all locations.

Cleevio replaced this with a single touch-optimized POS system that handles all sales in one workflow and automatically syncs changes from headquarters to every branch.

As a result, managers save 40-50% of their administrative time and can now focus on improving customer experiences instead of tedious data entry.

Ticket-check screen: a valid VIP ticket beside the hall's seating plan
The POS on a tablet with the discount picker open
Real time dashboard for managers

Instant Insight Into Sales Attendance & Inventory

Cinema branch managers, mostly part-time staff aged 18-30, previously spent hours generating reports and forecasting staffing needs using cumbersome spreadsheets.

Cleevio created a browser-based dashboard that streams live sales data from every cash desk, giving managers instant visibility into ticket revenue, concession sales, attendance, and inventory levels.

The system's two-way sync with legacy backends ensures uninterrupted operations even during outages, while transforming hours of manual reporting into minute-long tasks that free managers to focus on improving customer experiences.

The box-office seating plan on a tablet, with four selected seats in the cart
Under 3 minute checkout handles 900 tickets a day

Touch Friendly Interface Speeds Customer Service

Cashiers, many of whom are temporary workers, use a modern touch-friendly interface with dark mode for low light conditions. Real-time cart logic and one-tap discount application reduce errors, simplify onboarding and speed up checkout.

At Bory, average checkout time including snack preparation now stays under 3 minutes even when processing 900 tickets in a day.

Branch managers rely on the same interface to monitor sales, plan screenings and adjust prices instantly. Staff focus on serving guests rather than clicking around until it works.

One ticket listing every seat, discount and code for a booking
Unified ticket
The concessions screen with the cash-payment keypad open
Snack sales
Seven POS screens — seating plans, concessions, discounts and ticket checks
Visually flexible and modular design
Zero downtime migration of a 20 year old system

Integrating Legacy & Modern Architectures to Keep All Systems Running

Migrating data and integrating with external systems tied to the legacy backend presented the biggest technical challenge. Cleevio solved this by creating an architecture that runs alongside the existing system, pulling ticket and concession data every few seconds while pushing updates back in real-time.

This two-way synchronization ensures uninterrupted branch operations even if the new platform fails, while connected systems like projection servers and online reservations remain linked to the legacy backend until the complete transition in July 2025.

The POS running on two tablets, taking a card payment
Tailored for tablets and point-of-sale systems
Results so far

Measurable Gains at 56 Cash Desks Across 14 Branches

  • 14 branches, 56 cash desks now use one unified POS
  • Over 100 000 tickets sold on the new system at the Bratislava cinema
  • Around 900 tickets processed per day at Bory, split evenly between online and in-person
  • 40–50% time savings on planning movie schedules
  • Under 3 minutes for average checkout, including snacks
  • Real-time sales data available chain-wide

By mid-2025, Cinemax will have fully retired its old system, and every ticket sale, snack order, and operational report will run on a single fast, reliable platform, making life easier for staff and more enjoyable for guests.

50% time savings

Centralized data cut schedule planning time in half and the system is ready for AI assisted schedule recommendations.

100K+ tickets sold

More than 100 000 tickets sold in Bratislava and transactional data feeds future AI analysis and personalized offers.

3 mins checkout

Average checkout including snacks is under 3 minutes and the data enables AI to optimize queues and staffing.

1 POS

One platform across 14 branches and 56 cash desks centralizes data for rapid AI rollout in inventory management and dynamic pricing.

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Awards & recognition

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Clutch Global Fall 2023Clutch Global Spring 2024Clutch Global Fall 2024Clutch Top Web3 Development — Czech Republic 2024
Deloitte Technology Fast 50 — 2023 Central EuropeDeloitte Technology Fast 50 — Czech RepublicDeloitte Technology Fast 500 — 2023 EMEA
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