Saving Made Simple with a Scalable Cashback App

Tipli serves as a cashback platform targeting a diverse customer base that includes price-conscious shoppers across Central and Eastern Europe. Tipli's end customers are users seeking cashback deals, discount coupons, and promotions that help them save money on online purchases.

tipli.cz ↗

800K+Downloads in Google Play

200K+Regular Users

4.8★Review Score

The need

From a side tool to the main channel to Tipli's users

Tipli's app was conceived as a complementary tool, but it rapidly evolved into a key platform to engage their growing user base more directly. The app offers Tipli a dedicated space to promote deals, leverage influencer-driven campaigns, and provide a more streamlined, mobile-centric shopping experience. The app not only strengthens customer engagement but also allows Tipli to expand into new markets with tailored, local offers and engage users through targeted notifications.

Two phones on Tipli orange: the Oblíbené list of favourite shops — Booking.com, AliExpress, Kiwi.com, Bolt, Dr.Max — with cashback rates, and the Slevy screen with eobuv.cz and Bonprix coupons and AliExpress deals — “Oblíbené” & “Slevy” — favourites and deals

A phone on dark grey with the Tipli referral offer Získejte až 4500 Kč — 150 Kč per friend, the Tipli donkey mascot, pending and confirmed bonuses and an invitation link — “Získejte až 4 500 Kč” — referral offer

The challenge

Five screens, one holiday, many markets — and it had to scale

A primary challenge was building a robust, cross-market app on a limited initial budget, while ensuring long-term scalability. As the app was developed over a brief holiday period, it initially took on a leaner structure. Adapting this compact, five-screen setup to accommodate multiple languages, diverse user preferences, and fluctuating demand posed challenges both for us and for Tipli.

Additionally, integrating WebView functionalities for seamless user interaction without a full native redesign required strategic planning to maintain a lightweight user experience.

Two phones angled on dark grey: the AliExpress shop detail with its cashback rate, coupons and categories, and the Obchody screen with a Jena nábytek 2× vyšší odměna banner and the Moje oblíbené list — Shop detail & “Obchody” — cashback and double rewards

A phone on a dark ground with the in-app prompt Ohodnoťte aplikaci Tipli — a five-star rating, Odeslat hodnocení and Někdy příště buttons — “Ohodnoťte aplikaci” — in-app rating prompt

The Cleevio solution

Lean by design: WebView where it counts, native where it matters

We built a streamlined, cost-effective app for Tipli that emphasizes functionality without over-complicating the user experience. To support Tipli's rapid expansion into multiple markets, we developed the app with flexible WebView integrations, making it easy to update and manage content across various countries. Although initially simple, this approach enabled Tipli to provide a seamless experience while managing a diverse, multi-market customer base.

Our focus on a lean but effective architecture allowed Tipli to maintain high app ratings and substantial download numbers across Android and iOS. By working closely with Tipli, we ensured that even with budget limitations, the app met their goals—effectively delivering a practical, scalable solution to capture the attention of their target audience.